Schrader Celebrates 40 Years of TPMS Innovation at AAPEX & SEMA 2025

Troy Michigan — November 4, 2025 — For four decades, Schrader, the aftermarket brand of Sensata Technologies and the global pioneer in tire pressure monitoring systems (TPMS) has defined the industry through continuous innovation. To mark this 40-year milestone, Schrader is unveiling a new logo and showcasing its latest TPMS solutions at AAPEX and SEMA 2025 in Las Vegas, November 4-7.

“For 40 years, Schrader has set the standard for TPMS technology, driving safety and efficiency across the industry,” said Kelly Sadler, VP and General Manager of the Aftermarket Business at Sensata Technologies. “As vehicles and safety needs evolve, Schrader continues to deliver intelligent, reliable TPMS solutions that shape the future of mobility. At AAPEX and SEMA, we’re proud to celebrate our legacy with the introduction of our new logo and share how our history drives our vision for the future.”

A Legacy of Firsts in Tire Safety

Schrader introduced the world’s first TPMS system in 1985, quickly earning adoption by leading OEMs and helping drive U.S. legislation requiring TPMS in all passenger cars by 2008. Today, Schrader’s direct TPMS technology equips hundreds of millions of vehicles worldwide, with more than half of the global OEM platforms relying on Schrader’s systems.

Building on this legacy of first, Schrader also pioneered the introduction of the first universal TPMS sensor – EZ-sensor®, enabling tire shops to streamline operations and serve a broader range of vehicles using single SKU, highlighting Schrader’s ongoing commitment to practical innovation.

“Our ability to innovate when the market faces discontinuities and customers have unmet needs is core to Schrader’s DNA. When TPMS moved from a ‘nice-to-have’ to a safety imperative, we responded with the breakthrough solution EZ-sensor®, which simplified service and accelerated TPMS adoption for workshops. This purpose-built approach, designing products specifically for

 Aftermarket needs, has driven widespread adoption and supported Schrader’s success from the very beginning.” says Sadler.

Expanding Innovation: From Passenger Cars to Commercial Fleets

Schrader’s influence reaches far beyond passenger vehicles. The European Union’s 2022 TPMS mandate for heavy-duty vehicles marks a global shift toward enhanced safety and efficiency. Schrader recognizes the critical need for tire safety in heavy-duty fleets and continues to advocate for industry advancement.

“As an industry leader, we believe that tire safety is even more critical for heavy-duty fleets” said Kelly Sadler, VP and General Manager of the Aftermarket Business at Sensata Technologies. “That’s why in 2025, Schrader expanded its portfolio with new Heavy-Duty TPMS sensors developed to support leading truck and bus brands, including Kenworth, Peterbilt, Prevost, Volvo, and Scania. These solutions are designed to meet the evolving demands of commercial fleets across North America.”

Next Evolution: TPMS Technology for Retrofitting Vehicles

While TPMS comes standard with new cars, millions of older or specialty vehicles still lack this essential safety feature. To c

lose that gap, Schrader developed and launched earlier this year AirCheck BLE, a universal retrofit kit that delivers OEM-grade tire monitoring for previously unserved segments such as towable trailers, RVs, motorhomes, off-road vehicles and other vehicles without factory-installed or direct TPMS.

“With AirCheck BLE, we’re significantly expanding tire shops’ ability to service a wider range of vehicle types,” Sadler explained. “We’re bringing modern TPMS technology and all its benefits including enhanced safety, improved fuel economy, better vehicle handling, and reduced tire wear to vehicles that have never had access to these perks before.”

Visit Schrader at AAPEX Booth #A6039 and SEMA Booth #42057 to see how four decades of innovation are shaping the next generation of TPMS technology. Experience Schrader’s latest advancements: Heavy-Duty TPMS sensors for leading truck and bus brands and the AirCheck BLE retrofit kit firsthand through interactive demonstrations.

About Schrader

Schrader, an aftermarket brand of Sensata Technologies, delivers trusted OE-quality TPMS solutions to the global aftermarket. With a strong legacy of innovation in tire pressure monitoring systems (TPMS), including the launch of industry’s first programmable TPMS solution, Schrader has been instrumental in establishing TPMS as a standard safety feature in vehicles across the USA, EU, and China. Backed by Sensata’s deep sensing expertise and world-class manufacturing, Schrader brings next-generation, OE-quality Direct TPMS technologies to the aftermarket. Learn more at www.SchraderTPMS.com.

About Sensata Technologies

Sensata Technologies is a global industrial technology company striving to create a safer, cleaner, more efficient and electrified world. Through its broad portfolio of mission-critical sensors, electrical protection components and sensor-rich solutions, Sensata helps its customers address increasingly complex engineering and operating performance requirements. With more than 18,000 employees and global operations in 13 countries, Sensata serves customers in the automotive, heavy vehicle & off-road, industrial, and aerospace markets.

Learn more at sensata.com and follow Sensata on LinkedIn, Facebook, Instagram and X.